Making Magic

The secrets of Lacoste’s unique savoir-faire.

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Troyes, France in three key numbers

160 kilometres is the distance between the French knitwear capital and Paris. It’s not surprising then, that this is where René Lacoste established a manufacturing base to make the first polos.

1933 was the date production of the first Lacoste polos began in the Troyes factory, under the name La Chemise Lacoste.

40 minutes is the average length of time required by a garment-maker to assemble your polo like a puzzle.

Tracking the Crocodile

Everything you always wanted to know about Lacoste but were afraid to ask.