Privacy Policy

1. Introduction

Lacoste (“We”) take(s) very seriously the privacy of any person who visits our online boutique (the “Website”), and the physical Lacoste boutiques (the “Boutiques”), and more generally, the privacy of any persons who provide their Personal Data (term defined hereafter) during contact with our brand (“You”).

This privacy policy forms an integral part of the General Terms and Conditions of Sale. It applies whenever you provide your Personal Data to Lacoste and to any processing that Lacoste may carry out on such Data.

Thus, you expressly accept the use of your Personal Data in accordance with this privacy policy, whenever you place an order on the Website, make a purchase in the Boutique, create your customer account or take part in a competition; or when you contact our customer service or agree to receive commercial communications from us, and more generally when you browse and/or visit our Website, or interact with Lacoste in any way whatsoever.

We reserve the right to change our privacy policy, at any time, in compliance with applicable personal data protection laws. In the event of a change, you will be informed by any appropriate means.

2. Who is the Data Controller and What Are Our Commitments?

The Lacoste group, including in
particular the companies Lacoste Operations S.A., Lacoste S.A.S, Lacoste France
S.A.S. and Lacoste E-commerce S.A.S., located at 31-37 boulevard de
Montmorency, 75016 Paris, France, is responsible for the processing of your Personal
Data (“Lacoste” or “We”).

We undertake to process your Personal Data securely and in compliance with the
regulations applicable in Lebanon in the field of personal data protection
(“Applicable Regulations”), including in particular:

- the Lebanese Regulations, and any updates thereto;

- Regulation (EU) 2016/679 of the European Parliament and of the Council of 27
April 2016 on the protection of natural persons with regard to the processing
of Personal Data (the “GDPR”) and any other subsequent text including its
implementing texts;

- texts and local laws adopted and applicable to Personal Data, where

- texts and decisions issued by local authorities.

In order to ensure compliance with the Applicable Regulations and the provisions
of this privacy policy, we have appointed a contact person for the protection
of Personal Data.

This person can be contacted for any question relating to your Personal Data,
using the Contact Form and selecting as reason for the contact “Personal Data”.

3. What Personal Data Do We Collect?

“Personal Data” means any
information about you that makes you directly or indirectly personally

We therefore collect:

- your title, surname and first name,

- postal address and telephone number,

- email address,

- bank card numbers collected during your order and processed by our banking
service providers responsible for managing payments,

- username and password,

- date of birth,

- correspondence by email, chat or via social networks, and/or telephone
exchanges with customer service, as well as any other data enabling the
monitoring of the business relationship,

- cookies and other trackers including the data mentioned in the section WHAT
IS OUR COOKIE MANAGEMENT POLICY (TRACKERS)?, IP address and other information
that allows you to be identified and that you make available to us at any time;

- any other information that allows you to be identified and that you make
available to us at any time (via social networks, our chat, etc.)

If you log in to our Website through Facebook or Google authentication,
Facebook or Google will provide us with personal information about you,
depending on the choices you have made via Facebook or Google, through the
email address you have entered on Facebook or Google.

4. When Do We Collect Your Personal?

We may collect your Personal
Data whenever you:

- visit the Website;

- log in or create a customer account on the Website or in a Boutique;

- place an order on the Website, in a Boutique or by telephone;

- return your order;

- sign up for the Newsletter;

- take part in a competition organized by us or by one of our partners;

- send a complaint, ask a question or send us your comments;

- provide us with your Personal Data on the Website or by any other means;

- interact with us via our official social networks.

We also use cookies and other trackers. For more information, please see the

5. Why Do We Collect YourPersonal Data?

On the basis of the contract
binding us, a legal obligation, our legitimate interest, or after having
obtained your consent, we process your Personal Data to fulfil the following

Purposes of processing and grounds for processing :

- Fulfilment of orders placed on the Website, by telephone or in Boutiques

Management of customer relations (telephone, emails, chat), account creation,
order tracking, product returns and refunds

Management of customer complaints or product inquiries (warranty) : Performance
of the contract between a Customer and Lacoste

- Management of payment transactions and issuance of an invoice : Performance
of the contract between a Customer and Lacoste

- Combating fraud : Lacoste’s legitimate interest

- Management of delivery operations : Performance of the contract between a
Customer and Lacoste

- Management of complaints or questions about products or our brand : Lacoste’s
legitimate interest

- Managing and improving the customer account, in particular by offering new
features or services : Lacoste’s legitimate interest designed to improve the

- Managing customer satisfaction through customer reviews of products and of
customer service performance : Lacoste’s legitimate interest designed to
improve products and service

- Recording of exchanges between customer service and the customer by telephone
or chat, for the purpose of improving the service : Lacoste’s legitimate
interest designed to improve the quality of the service

- Customer statistics, analysis, selection and segmentation operations to
improve our knowledge of the customer : Lacoste’s legitimate interest to better
know its customers, in particular in order to adapt its offers to customers

- Website development and improvement : Lacoste’s legitimate interest designed
to improve the service

- Management of requests related to the exercise of your rights : Legal

- Sending targeted commercial offers concerning existing or new products and
services by electronic means (by email, by mobile notifications or on the
Website, on social networks, or on other websites), by telephone (voice &
SMS) or in the Boutique : Customer Consent

- Sending of commercial offers concerning products and services by post :
Customer Consent

- Website traffic measurement (mobile and desktop) : Customer Consent

- Provision of sharing tools on social networks : Customer Consent

- Analysis of customer behaviour on the Website or in the Boutiques, and their
reactions to marketing campaigns in order to improve and customize products and
services, and to offer them in the form of commercial communications and/or

- Personalization of the browsing experience on the Website and of the
advertisements offered on our or our partners’ behalf on our Website or
third-party media, based on the customer’s affinities : Customer Consent

6. Newsletters

You can subscribe to the Newsletter directly on the Website, when ordering, or in Boutiques, and thus choose to be informed, at regular intervals, of the offers offered on the Website and/or by the Boutiques.

You may unsubscribe at any time by clicking on the link provided for this purpose located at the bottom of each of the newsletters or by using the Contact Form.

7. To Whom Do We Send Your Personal Data?

We may transfer all or part
of your Personal Data to the following entities:

To certain of our service providers who, on our behalf and in accordance with
our instructions, process your personal data in order to help us perform the
following services:

- Fulfilment of your order, including preparation and delivery of your

- Safe execution of your payment,

- Combating fraud and collecting, where applicable, unpaid amounts,

- Sending marketing emails and mobile notifications,

- Storage of all your Personal Data,

- Personalization of our Website based on your affinities,

- Management of chat, telephone calls and any recordings

- Management of the way in which post is sent,

- Carrying out technical maintenance and development operations on the Website,
and on the Lacoste information systems,

- Gathering of customer opinions,

- Analysis of your use of the Website to improve the quality and effectiveness
of the Website.

It should be noted that the entities to which we transmit your Personal Data
are contractually bound to confidentiality as well as to compliance with the
Applicable Regulations concerning the protection of your Personal Data.

8. Where Do We Transfer Your Personal Data?

Your Personal Data is stored in
the European Economic Area (“EEA”), i.e. the 28 Member States of the European
Union, as well as Norway, Iceland and Liechtenstein, where the Website servers
are hosted.

Some of the service providers or subcontractors to which we transfer your
Personal Data, as shown in the section TO WHOM DO WE TRANSFER YOUR PERSONAL
DATA?, are established outside the EEA, and sometimes in countries not recognized
by the European Commission as having an adequate level of protection. In this
case, in accordance with the Applicable Regulations, we undertake to:

- enter into a cross-border flow agreement with such companies, in accordance
with the standard contractual clauses of the European Commission, or

- collaborate with companies with Binding Corporate Rules (BCR) allowing
cross-border transfers.

You can obtain further details on this subject and, if necessary, obtain a copy
of the cross-border flow agreements concluded with our partners, by sending
your request via the Contact Form.

9. How Do We Ensure the Security of Your Data?

We have put in place internal
procedures to ensure the security of your Personal Data whenever they are used,
transferred or stored. We also maintain the procedures put in place to ensure
their compliance with the Applicable Regulations.

These security procedures include:

- the undertaking by our contractors and subcontractors, where we have used
their service, in particular to make the Website and its contents available to
you, or to fulfil your orders (including telephone orders), that they will
respect their contractual obligations to ensure adequate protection of the
Personal Data to which they have access;

- limiting access to your Personal Data to employees subject to an obligation
of confidentiality, and who require access to your Personal Data in order to
provide you with products and services, and/or which is justified by their

- the implementation of precautionary measures to protect your Personal Data
against destruction, loss or deterioration, and to prevent any unauthorized
access to your Personal Data;

- the storage of your Personal Data on servers offering full security
guarantees. The data are retained in accordance with the Applicable Regulations
for the time limits mentioned in the section HOW LONG ARE YOUR PERSONAL DATA
RETAINED?. The Deadlines thus mentioned do not exceed the time required to
achieve the purposes listed in the section WHY DO WE COLLECT YOUR PERSONAL DATA?

10. What Are Your Rights and How to Exercise Them?

In accordance with the Applicable
Regulations, you have the right to exercise the following rights:

- The right to access your data,

- The right to rectification and the right to erasure of your data (right to be

- The right to restrict the processing of your data,

- The right to data portability,

- The right to object to the processing of your data,

- The right to define instructions regarding what is to be done with your data
after your death.

In order to exercise these rights, you can contact us using one of the
following means of communication:

- via the Form, by selecting the contact reason “personal data”,

You also have the right to lodge a complaint with a competent courts.

11. What Is Our Cookie Management Policy (Trackers)?

When you visit the Website, we
may place small pieces of information on your computer known as
"cookies", which will be stored by your browser on your hard drive.
In particular, these cookies allow us to:

- Ensure the proper functioning of our Website and improve your shopping

- Analyse our traffic and optimize the performance of our Website,

- Offer content tailored to your areas of interest,

- Deliver targeted ads on and off our Website, including social media, and ads
based on your location; and

- Ensure connection to our Website through social media or other third party

12. What Cookies Do We Use?

We use the following cookies:

- Technical cookies related to Website features (mandatory)

These cookies are essential to the proper functioning of our Website and cannot
be configured. These cookies allow you to browse the Website, use its features
and save your preferences, such as the language used, access to your account,
products added to the shopping basket, etc. and secure our Website against
possible fraud through predictive analytics. If fraud is suspected by our
systems, thus depriving you of the possibility of placing an order on the
Website, you will be informed immediately and you will then have the
possibility of contacting customer service in order to obtain a review of your

- Website analytics cookies

These so-called performance cookies enable us to measure traffic on the Website
(number of visits, pages viewed, sources of traffic, etc.), to analyse how you
browse the Website, and your reactions to the products we offer, in order to
optimise its performance. They collect information about how visitors browse
the Website, to help us improve the ergonomics and features of the site. By
accepting these cookies, you are helping to improve our Website.

- Cookies relating to your preferences (Experience and relationship)

When you browse or shop online, the Website stores your preferences. This
simplifies, facilitates and personalises your browsing experience to best
handle your preferences and fulfil your expectations. These cookies enable us
to offer you recommended products, relevant services or content on the site, in
emails sent to you or in stores in line with your expectations and preferences.
They can also be used to test and improve the ergonomics of the site. Without
these cookies, your use of the site may be slowed and the relevance of
recommendations limited.

- Geolocation cookies:

These cookies allow you to benefit from certain service features offered on the
Website (e.g. store opening days and times, etc.).

- Targeted cookies or advertising cookies (Marketing & Social Media):

These cookies are used to place adverts on and off our website, including on
social networks. To do this, we may need to send your encrypted email address
to partner social networks. In addition, these cookies limit the number of
times you see an ad and help us measure the effectiveness of our advertising
campaigns. They collect certain items of information to better target ads based
on your interests. If you disable these cookies, advertisements (including
ours) will continue to appear while you browse the site, but they will not take
your interests into account and will therefore be less relevant.

- Social Media Cookies:

These cookies are used to allow you to connect to our Website through social
networks such as Facebook, Google, and other third party sites.

13. How to Accept or Refuse Cookies?

The storage of cookies on your
device depends on your choices, except for the operating and security cookies
that are necessary for the proper functioning of our Website. Cookies are
stored, based on your preferences, for a period of 13 months.

You may freely express and change your preferences by clicking on “Cookies
Settings” at the bottom of the Website page.

You can also disable cookies independently by adjusting your browser settings,
but be aware that by disabling cookies you may not be able to use all the
features of the Website. Here is some information on how to disable cookies for
some web browsers:


1. Click on the Menu ≡ button and select Options.

2. Select the Privacy & Security panel.

3. Under Enhanced Tracking Protection, select the Custom radio button to choose
what to block.

4. Select the Cookies checkbox. Cross-site and social media trackers is the
default setting.

To block all third-party cookies, select All third-party cookies (may cause
websites to break) from the drop-down.

5. Close the about: preferences page. Any changes you've made will
automatically be saved.

Internet Explorer:

If you don't want sites to store cookies on your PC, you can block cookies. But
doing this might prevent some pages from displaying correctly, or you might get
a message from a site letting you know that you need to allow cookies to view
that site.

1. In Internet Explorer, select the Tools button, and then select Internet

2. Select the Privacy tab, and under Settings, select Advanced and choose
whether you want to accept, block, or be prompted for first-party and
third-party cookies.

Google Chrome:

You can block or allow all cookies by default. You can also allow cookies from
a specific site, while blocking third-party cookies in ads or images on that
web page.

1. On your computer, open Chrome.

2. At the top right, click More More and then Settings.

3. Under 'Privacy and security', click Cookies and other site data.

4. Select an option:

- 'Allow all cookies'

- 'Block all cookies (not recommended)'.

- 'Block third-party cookies in Incognito'

- 'Block third-party cookies'.

Important: If you block third-party cookies, all cookies and site data from
other sites will be blocked, even if the site is allowed on your exceptions


In the Safari app on your Mac, choose Safari > Preferences, click Privacy,
then do any of the following:

- Prevent trackers from using cookies and website data to track you: Select
“Prevent cross-site tracking”.

Cookies and website data are deleted unless you visit and interact with the
trackers’ websites.

- Always block cookies: Select “Block all cookies”.

Websites, third parties and advertisers can’t store cookies and other data on
your Mac. This may prevent some websites from working properly.

- Always allow cookies: Deselect “Block all cookies”.

Websites, third parties and advertisers can store cookies and other data on
your Mac.

- Remove stored cookies and data: Click Manage Website Data, select one or more
websites, then click Remove or Remove All.

Removing the data may reduce tracking, but may also log you out of websites or
change website behaviour.

- See which websites store cookies or data: Click Manage Website Data.

Note: Changing your cookie preferences or removing cookies and website data in
Safari may change or remove them in other apps.

Please note that we do not control the use of cookies by third parties

14. How Long Are Your Personal Data Stored?

For the processing of personal
data relating to the management of e-commerce customers, Boutique customers and
prospects, including in particular the management of customer relations, the
management of marketing campaigns, the monitoring of in-store e-reservations,
the management of defective products and the monitoring of parcels, we will
apply the following retention periods:

- Personal Data relating to customers: duration of the contractual relationship
plus legal limitation periods, i.e. 5 years

- Data relating to non-customer prospects: 3 years from last active contact
with our brand

- Historical purchasing and browsing cookies: 13 months

- Bank card number and validity date: 13 months, following the debit date or 15
months in the case of deferred debit payment cards;

- The credit card visual cryptogram: the time of the transaction;

The deletion of your personal data from our active database will be followed by
an interim archiving period for certain personal data in order to meet our
legal, accounting and tax obligations, and also to be able to manage any claims
and requests for guarantees, within the applicable limitation periods.

if your personal data were to be subsequently archived, they will be automatically
irreversibly anonymized.

15. Links to Other Websites

We may offer you access links
from our Website to other websites. However, we will not be responsible for the
content or information collection policies on these websites. If you visit third
party websites, we recommend that you check their privacy policies before
sharing your personal data with them. We cannot be held responsible in this

16. How to Contact Us?

If you have any questions
about our privacy policy or how we process your Personal Data, please contact

- via the Form by selecting the contact reason “Personal Data”